I decided to look into the way I design. I came to the conclusion that it doesn’t matter if I working on a logo, a web site, packaging or a complete brand identity the process follows a very distinct pattern.
1) Excitement in starting a new project and the possibilities it holds.
2) Panic. “What the hell am I doing, I have no idea how to do this, the client will hate it, I’m a fraud.” This is soon replaced by step 3.
3) Research. I scour the web for ideas and thoughts. Seeing what others have done but only for direction, never to copy. I read design books, Magazines (not necessarily design based) for ideas. I gather these ideas on the electronic job folder for later reference.
4) Usually coinciding with #3 are the thumbnail sketches. No matter how good the computers or software gets I believe there is no substitute for a pad of paper and a pencil. It is the quickest way to get thoughts on paper and the best media for retrieving those thoughts.
5) Start work translating thumbnails into digital format (Using Adobe CS)
6) Repeat #2 for a while, drink wine, give up, go to bed.
7) Wake up, review work. Realize that I’m not a total moron. Continue with work, finish work, present to client.
1 comment:
OMG too funny. I'm glad to know I'm not the only one who goes through the "I'm a total moron" more than once during a project.
Post a Comment