Tuesday, October 5, 2010

Pet Food Logo


Last year I was hired to help brand a line of natural dog food. The first task was a logo and then the packaging. For the logo I decided to use the recognizable shape of a dog tag.

The silhouette of the dog and the halo emulate the name and suggest the "Perfect Pet".For the packaging I wanted to use the brown color of a cardboard box to suggest a natural product.



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